Video has become the most preferred method of communicating everything from current news to the operation of complex machinery. The objective of your video will help you plan your shot list and what other resources you need: time, equipment, talent, location and distribution all require planning. <Download the Forms PDF>

Videos can be used in businesses in a number of ways. For instance, you can collect testimonials from partners and customers, or create your own web content and shows for internal or external use. Video is great for presenting complex concepts.

Create videos for customers to:

  • Describe industry awards and accolades
  • Demonstrate products
  • Describe services <example>
  • Promotion at kiosks, on YouTube or at corporate functions & seminars

    Create videos for internal use to:

  • Standardize training and orientation
  • Preserve corporate history <example>
  • Illustrate processes & procedures <example>
  • Promote best practices
  • Develop  corporate culture <example>
  • Create job or industry specific training
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